Innovation and opportunity collide at Xplore IT Corp, and the future of marketing is clear with its comprehensive Digital Marketing with AI course, which has been carefully designed to ensure futuristic professionals get by when marketing experiences transformation. The course integrates high-tech-based artificial intelligence with time-tested digital marketing techniques in order to aid you in planning campaigns, prediction of patterns, and generating visible results. If you are either a student, an entrepreneur, or just an enthusiastic marketer, this is that one portal to enter the rich world of mastering AI-powered marketing through practical, real-life projects. The expert trainers, state-of-the-art infrastructure, and an innovative curriculum led you through hands-on experience and job-relevant skills. We are the master of Digital Marketing with AI, providing an entire training session, along with the coveted digital marketing course certificate, to boost your confidence and set you apart in the competitive job market. This course, stressing practical knowledge, certification, and the hottest skills in digitalization, prepares you to shine above your competitors and gain better exposure in the field of digital marketing.
Key Features
What I Will Learn in This Course
- Steve Knapp's Cooling Innovations
- Tools for Work in the New Era
- Automating Marketing Campaigns Globally
- Developing Behavioral Predictive Insights
- Search Engine Optimization Best Practices
- Measuring the Effectiveness of Campaigns
Benefits of Digital Marketing with AI Course in Xplore IT Corp
Streamlined Productivity
Find out how artificial intelligence tools improve efficiency in marketing operations, thereby streamlining the work and saving time.
Data-Driven Resolutions
Find out how AI is useful for analyzing electronic consumption behavior and deriving useful insights.
Customized Campaign
Get a grasp of how the algorithms can automatically form extremely pinpointed and personalized marketing methods into possible targeted ads from AI.
Cost-Efficient Marketing
This AI would tell you how he used to win ad expenses by targeting an audience with great precision.
Automation of Mundane Activities
Look how AI replaces these dull things with free time for making strategic decisions
Skills of the Future
Acquire highly lucrative capabilities for an exciting tomorrow in digital marketing and the integration of artificial intelligence.
Syllabus of Digital Marketing Course
- Digital Marketing
- Overview Campaign Goals
- Key Digital Marketing
- Channels
- Developing a Digital Marketing Plan
- Traditional vs Digital
- Marketing
- Introduction to Search Engines
- What is Crawling
- What is Indexing
- Google vs Other Search Engines
- Search Results Anatomy
- SEO vs Paid
- Ads MODULE 3: KEYWORD RESEARCH & ANALYSIS
- Researching Potential Keywords
- Google Keyword Planner Tool
- Identifying Other Keywords from Google Autosuggestion
- Finalizing Your Money Keywords
- ➢ On-page optimization
- Html basics
- Important html tags
- Title, meta description, h1
- Keyword density
- Content optimization
- Content length
- Content freshness
- Content uniqueness
- Content quality
- Image optimization
- URL structure
- URL length
- Page speed analysis
- 301 redirects
- Robot.Txt
- Sitemaps.XML
- Internal linking
- Schema.Org
- Important schemas to be implemented
- ➢ Google page rank
- Measuring indicators like da and pa
- Adding mozbar chrome extension
- Why backlinks are important?
- Backlinking techniques
- Social bookmarking
- Forum participation
- Web 2.0
- Article directories
- Blog comments
- Classifieds directory
- Submission
- Press release
- Search engine submission
- Infographics
- Video submission
- Answering sites
- Guest posting
- Social media sites
- Business listing
- Do follow links and No follow links
- Referral links
- Link exchange
- Link wheel
- Link pyramid
- Link juice MODULE 8: GOOGLE
- ALGORITHM UPDATES
- Panda algorithm
- Penguin algorithm
- EMD algorithm
- Page layout algorithm
- Mobile friendly algorithm
- Core algorithm
- Other latest algorithms
- Panda algorithm
- Penguin algorithm
- EMD algorithm
- Page layout algorithm
- Mobile friendly algorithm
- Core algorithm
- Other latest algorithms
- Introduction to blogs
- Creating blogs
- Attracting visitors
- Identifying the topics to post
- Periodic posting
- Creating original content
- Content marketing strategy
- Develop content marketing plan
- Driving specific audience MODULE 11: COMPETITOR ANALYSIS
- Competitor analysis tools - ahrefs, semrush,seoprofiler etc.
- Deep diving in ahrefs or any equivalent tool competitor
- Links competitor
- Traffic analysis
- Detailed on-page SEO audit
- Page speed audit
- Content duplication
- Console errors & warnings
- Google penalty check
- Keyword research tools
- Rank tracker tools
- Website audit tools
- On-page optimization tools
- Competitor analysis tools
- Backlink research tools
- Content creation tools
- Creating GMB Profile & Optimize
- Optimizing the local listing!
- Reviews google my business 5 www.xploreitcorp.com
- Periodic posting of updates & its importance
- Handling negative reviews
- Recover Suspended Business
- Organic performance
- Key performance metrics
- Clicks, impressions, CTR
- Top search queries
- Coverage issue
- Sitemaps
- Mobile usability
- FAQs, logos & breadcrumbs
- Top pages usage of various filters
- Structured data
- URL inspection
- Manual action
- Security issues links
- Legacy tools & reports
- Google analytics setup Realtime user analysis
- Location
- Traffic source
- Content
- Audience
- Active user
- Lifetime value
- Cohort analysis
- User explorer Demographics
- Interest
- Affinity
- Inmarket
- Geo
- Behavior
- Technology
- Cross device
- Benchmarking
- Users flow
- Acquisition
- All traffic
- Organic traffic
- Paid traffic
- Google ads
- Search console
- Social media
- Referral traffic
- Campaigns
- Social media traffic
- Behaviour
- Behaviour flow
- Site speed
- Site content
- Site search
- Goal setup
- Conversion
- Goals
- Ecommerce
- Events
- Multi-channel funnels
- Publisher
- Product linking
- Google ads
- Adsense linking
- Reporting
- Other third-party application linking
- Choose keywords
- Create campaign
- Images ads
- Video ads
- Animated ads
- Text ads 7 www.xploreitcorp.com
- Re-marketing
- Youtube marketing
- Creating a PPC campaign
- Quality score & ad rank
- Ad groups & keywords
- Creating text ads
- Bid management
- Negative keywords
- Optimizing PPC campaign
- Extension setup
- Measuring key metrics
- Contextual targeting
- Placement targeting
- Interest targeting
- Topics targeting MODULE 20: REMARKETING ADS
- Standard Remarketing
- Dynamic Remarketing
- Remarketing lists for search ads
- Video Remarketing
- Email Remarketing.
- Standard Remarketing
- Dynamic Remarketing
- Remarketing lists for search ads
- Video Remarketing
- Email Remarketing
- Video optimization introduction
- Video platforms
- Creator studio
- Youtube channel
- Creating videos
- Playlist
- Advanced video
- optimization techniques
- Youtube analytics ➢ Best practices
- Creating channel
- Find video keywords
- Optimizing video title
- Optimizing tags
- Creative catchy thumbnail
- Description hashtags and subscribe link optimization
- Youtube monetization
- Creating social media profile and pages in FB, twitter, Instagram, LinkedIn, Pinterest and Youtube
- Optimizing post with hashtags
- Group participation
- Event creation
- Insight reports
- Create famous design like Image, Video, Poster, Infographics using Canva
- Facebook Page Optimization
- Facebook Business Manager Creation
- Audience Setup
- Campaign Creation - Video, Lead generation, Event Promotion, page
- Likes Ad, Post Reach Increasing, app Store, Etc.
- Creative Ads Posting (Image, Video, carousal, Album)
- Budget & Bidding Strategy
- Optimizing Instagram business profile
- Creating Instagram content strategy
- Instagram influencer marketing
- Instagram paid marketing in feeds and stories
- Budget & bidding strategy
- Optimizing LinkedIn company page
- LinkedIn ads - InMail, search, image, job posting and retargeting ads
- Budget & bidding strategy
- How Email Marketing Works?
- Email Marketing Types.
- Opt-in Email Marketing
- Email Marketing Account Setup
- Web Form and List Setup
- Broadcast Email Creation
- Auto Responders Setup
- Optimizing To Increase Inbox Percentage
- Selecting Top Email Marketing Tool Like Mailchimp
- Quora ad setup
- Contextual targeting
- Audience targeting Behavior targeting
- Promoting answer
- Questions targeting
- Web technologies
- Understanding terminologies
- Domain registration & hosting
- Understanding html
- WordPress installation 10 www.xploreitcorp.com
- User administration
- WordPress themes:
- Free
- theme vs paid theme
- Theme selection process
- Adding/installing themes
- Changing themes
- Preview & activating themes
- Working with widgets
- Working with menu for your website:
- Creating menus
- Creating sub-menus
- Overview and Importance: History, significance, and future of prompt engineering in digital marketing.
- Basic Concepts: Introduction to AI, and their impact on digital marketing.
- Tools and Technologies: Overview of tools and platforms used in prompt engineering.
- Types of Prompts: Different types of prompts (commands, questions, contextual prompts, etc.).
- Crafting Effective Prompts: Techniques for creating clear, concise, and effective prompts.
- Case Studies: Examples of successful prompt engineering in digital marketing campaigns.
- SEO and SEM: Optimizing content and ads using prompt engineering. Content Creation: Generating creative content ideas and automating content curation with AI.
- Social Media Strategies: Using prompts for engagement, trend analysis, and influencer marketing.
- Email Marketing: Personalizing email campaigns and improving open rates through AI-driven prompts
- Multi-Modal Prompts: Combining text, image, and video prompts for richer interactions.
- Voice Assistants and Chatbots: Designing prompts for conversational AI
- Analytics and Optimization: Measuring the effectiveness of prompts and iterating for improvement
- Ethical Considerations: Addressing bias, fairness, transparency, and accountability in prompt engineering
Xplore IT Corp, the digital marketing course trainer is an industry-experienced professional who has provided hundreds of practical trainings in these areas across many years, all tailored to the changing market. He leads students to find easy and clear understanding of such topics as SEO, PPC, social media marketing, and analytics through practical training sessions. The instructor brings a dynamic teaching style that is easy to grasp for beginners and advanced learners alike. With a focus on the real-world scenario, our instructor shares practical information on strategies of success that actually work in the digital marketing realm. Alongside, personal counseling and real-life projects give the confidence to perform strongly in one’s career.
Learn from Industry Experts
Real-World Knowledge from Practitioners.
In-depth Knowledge
Master detailed knowledge through our structured Teaching.
Realistic Projects
Afford practical work: Build skills through real-world projects
Flexible Batches
Choose from weekday or weekend batches for desired Course.
Job Placement Support
Our students receive job placement opportunities after completing the course.
Continuous Mentorship
Our students of the course will avail ongoing mentor support.
Flexible Payment Plans
Available payment options enable any individual to afford the course. This makes it affordable and accessible to all.
Job prospects after graduating from the course
Python Developer: Create complex and scalable applications with Python.
Data Analyst: Data Analysis to Develop Insights for Business Decision-making.
Machine Learning Engineer:A machine learning engineer will develop and deploy machine learning-based models using Python.
Web developer: Develop and maintain websites using frameworks like Django and Flask.
Automation Engineer: Automate tasks and processes to increase efficiency in organizations.
We offer a placement course in Python, ensuring you have a clear path to employment and continuous support and guidance from our dedicated placement team.
Core Java
Master Java to build powerful, scalable applications.
Power BI
Master Power BI to unlock insights and drive business success.
Data Analytics
Transform data into actionable insights with advanced analytics tools.
Frequently Asked Questions
Digital Marketing with AI is basically the mixing of the traditional marketing approach with artificial intelligence in carrying out activities such as managing better campaigns, forecasting future trends, or improving customer interactions. This is the skill that will always be in great demand today as well as in future.
Certainly, successful completion of this course will give you digital marketing course certificate recognized by all.
You will learn by practical usage of tools such as Google AI, ChatGPT, predictive analytics platforms, and AI-based SEO tools.
Including assistance in developing your resume, conducting mock interviews, and providing job referrals.
This course is open to students, entrepreneurs, marketing professionals, and basically, anyone desirous of mastering digital marketing powered with AI.
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