Digital Marketing Course in Coimbatore

Scroll down to learn more about our flagship course, enroll in the most extensive Digital Marketing training by Xplore IT Corp, and take control of your virtual identity.

How about launching a product directly at thousands of prospective customers and growing your business from the palm of your hand?? Imagine yourself bringing your audience to an intriguing story curling their toes back making them rush over your website and converting each of them into lifetime paying clients with just some clicks.

Isn’t that amazing? Have you ever wondered how can we master all these skills and much more? You can see yourself at the helm, launching referral-building campaigns and crafting strategies that speak to your audience and boost the voice of YOUR brand. Get your digital marketing journey here!

GET THE BEST DIGITAL MARKETING COURSE IN COIMBATORE AT XPLORE IT CORP

It’s your turn to awaken the magic wand using the world of technologies with the Best Digital Marketing Course In Coimbatore from Xplore IT Corp and start making a difference that this digital world could admire.
Well, would you like to use your magic wand soon…? Come on, Let us get into the Digital Marketing world via Xplore IT Corp.

So, what is Digital Marketing?

Digital marketing encompasses all aspects of advertising and promoting products, services, or brands through the use of digital channels such as search engines, websites — social media email, or mobile apps. It includes many tactics like content marketing, SEO (Search Engine Optimization), PPC (Pay-Per-Click), social media marketing, and email marketing to communicate with customers over the internet.
Our Digital Marketing Course in Xplore IT Corp has this prerequisite embedded in the curriculum itself which trains you from first inch to advanced.

Features of Digital Marketing Course:

Full Spectrum: Content marketing, SEO, SEM; the A-Z guide on how to become a digital marketer using social media via AdSense.
Practical Projects: Participate in hands-on projects and case studies to implement digital marketing strategies in the real world, gain practical experience
Expert-Led Training: Learn from instructors who have a wealth of professional experience and understand the latest trends in digital marketing.
Certification Guidance – The course helps you secure genuine certifications, including but not limited to Google Ads, Facebook Blueprint, and HubSpot.
Flexible Learning Options: Benefit from the flexibility of online, campus, or blended learning; recorded sessions and study material are available when you need it according to your schedule with 24/7 support!

KEY TAKEAWAYS FROM THIS DIGITAL MARKETING COURSE OFFERED BY XPLORE IT CORP

The core skills to learn are SEO, SMM, content, and analytics. Develop real-world skills, gain certification prep, and receive valuable guidance on how to create an effective digital marketing strategy.

Who can take the Digital Marketing Course:
1. Budding Marketers: People who are interested in pursuing digital marketing as a career and want to learn everything about this industry.
2. Business Owners & Entrepreneurs: Those who are interested in digital marketing to be able to promote their business online, create brand awareness and drive sales
3. Traditional marketers who want to upgrade their skills and learn how the industry has evolved in this new age of digital marketing.
4. Freelancers & Consultants — People looking to provide digital marketing services / get better at what they do for their clients.
5. Developers: Web designers, Social media individuals & Design students Graduates & Student Marketing or Business Career aspirants looking to fill their resume with an essential digital marketing skill.

SCOPE OF DIGITAL MARKETING IN THE FUTURE:

In a world where businesses are preferring and relying more on their online presence, digital marketing as an industry has a lot of potential with the demand for professionals only projected to escalate higher in the proceeding time. Jobs opportunities are in AI-powered marketing, data analytics, and personalization tools as well as strategies related to voxxPopaudio.com. Digital platforms may come and go, but the need for creative marketers will only continue to grow alongside it.

Interpreted Programming Languages
Integrating JavaScript with HTML
Variables in JavaScript
Operators in JavaScript
Expressions in JavaScript
Arrays in JavaScript
Handling Loops & Decision structures

TOP 30+ POWER PACKED MODULES

Digital marketing landscape
Mastering SEO
Keyword research & analysis
On-page optimization
Advanced link building
Google algorithm updates
Blog marketing
Content marketing
Technical SEO
Off-page optimization
Competitor analysis
Website audit
SEO Tools
Google My Business
Google Search Console
Google Analytics
Mastering SEM
Google Search Ads
Google Display Ads
Remarketing Ads
Interpreted Programming Languages
Integrating JavaScript with HTML
Variables in JavaScript
Operators in JavaScript
Expressions in JavaScript
Arrays in JavaScript
Handling Loops & Decision structures

MODULE 1 : DIGITAL MARKETING LANDSCAPE

Digital Marketing Overview
Campaign Goals
Key Digital Marketing Channels
Developing a Digital Marketing Plan
Traditional vs Digital Marketing

MODULE 2 : MASTERING SEO

Introduction to Search Engines
What is Crawling
What is Indexing
Google vs Other Search Engines
Search Results Anatomy
SEO vs Paid Ads

MODULE 3 : KEYWORD RESEARCH & ANALYSIS

Researching Potential Keywords
Google Keyword Planner Tool
Identifying Other Keywords from Google Autosuggestion
Finalizing Your Money Keywords

MODULE 4 : ON-PAGE OPTIMIZATION

On-page optimization
Html basics
Important HTML tags
Title, meta description, h1
Keyword density
Content optimization
Content length
Content freshness
Content uniqueness
Content quality
Image optimization

MODULE 5 : TECHNICAL SEO

URL structure
URL length
Page speed analysis
301 redirects
Robot.Txt
Sitemaps.XML
Internal linking
Schema.Org
Important schemas to be implemented

MODULE 6 : OFF-PAGE OPTIMIZATION

Google page rank
Measuring indicators like da and pa
Adding moz bar chrome extension
Why backlinks are important?
Backlinking techniques
Social bookmarking
Forum participation
Web 2.0
Article directories
Blog comments
Classifieds directory
Submission
Press release
Search engine submission
Infographics
Video submission
Answering sites
Guest posting
Social media sites
Business listing

MODULE 7 : ADVANCED LINK BUILDING

Dofollow links and Nofollow links
Referral links
Link exchange
Link wheel
Link pyramid
Link juice

MODULE 8 : GOOGLE ALGORITHM UPDATES

Panda algorithm
Penguin algorithm
EMD algorithm
Page layout algorithm
Mobile friendly algorithm
Core algorithm
Other latest algorithms

MODULE 9 : BLOG MARKETING

Introduction to blogs
Creating blogs
Attracting visitors
Identifying the topics to post
Periodic posting

MODULE 10 : CONTENT MARKETING

Creating original content
Content marketing strategy
Develop content marketing plan
Driving specific audience

MODULE 11 : COMPETITOR ANALYSIS

Competitor analysis tools – ahrefs, semrush, seoprofiler etc.
Deep diving in ahrefs or any equivalent tool competitor
Links competitor
Traffic analysis

MODULE 12 : WEBSITE AUDIT

Detailed on-page SEO audit
Page speed audit
Content duplication
Console errors & warnings
Google penalty check

MODULE 13 : SEO TOOLS

Keyword research tools
Rank tracker tools
Website audit tools
On-page optimization tools
Competitor analysis tools
Backlink research tools
Content creation tools

MODULE 14 : GOOGLE MY BUSINESS

Creating GMB Profile & Optimize
Optimizing the local listing!
Reviews google my business
Periodic posting of updates & its importance
Handling negative reviews
Recover Suspended Business

MODULE 15 : GOOGLE SEARCH CONSOLE

Organic performance
Key performance metrics
Clicks, impressions, CTR
Top search queries
Top pages usage of various filters
Structured data
URL inspection
Coverage issue
Sitemaps
Mobile usability
FAQs, logos & breadcrumbs
Manual action
Security issues links
Legacy tools & reports

MODULE 16 : GOOGLE ANALYTICS

Google Analytics setup Real-time user
analysis
Location
Traffic source
Content
Audience
Active user
Lifetime value
Cohort analysis
User explorer
Demographics
Interest
Affinity
Inmarket
Geo
Behavior
Technology
Cross-device
Benchmarking
Users flow
Acquisition
All traffic
Organic traffic
- Paid traffic
- Referral traffic
- Social media traffic
Google ads
Search Console
Social media
Campaigns
Behavior
- Behavior flow
- Site speed
- Site content
- Site search
- Events
- Publisher
Goal setup
Conversion
- Goals
- E-commerce
- Multi-channel funnels
Product linking
- Google ads
- Adsense linking
- Other third-party application linking
Reporting

MODULE 17 : MASTERING SEM

Choose keywords
Create Campaign
Images ads
Video ads
Animated ads
Text ads
Re-marketing
Youtube marketing

MODULE 18 : GOOGLE SEARCH ADS

Creating a PPC campaign
Quality score & ad rank
Ad groups & keywords
Creating text ads
Bid management
Negative keywords
Optimizing PPC campaign
Extension setup
Measuring key metrics

MODULE 19 : GOOGLE DISPLAY ADS

Contextual targeting
Placement targeting
Interest targeting
Topics targeting

MODULE 20 : REMARKETING ADS

Standard Remarketing
Dynamic Remarketing
Remarketing lists for search ads
Video Remarketing
Email Remarketing.

MODULE 21 : VIDEO MARKETING

Video optimization introduction
Video platforms
Creator studio
Youtube channel
Creating videos
Playlist
Advanced video optimization techniques
Youtube analytics
Best practices

MODULE 22 : YOUTUBE OPTIMIZATION

Creating channel
Find video keywords
Optimizing video title
Optimizing tags
Creative catchy thumbnail
Description hashtags and subscribe link optimization
Youtube monetization

MODULE 23 : SOCIAL MEDIA OPTIMIZATION

Creating social media profiles and pages on FB, Twitter, Instagram, LinkedIn, Pinterest and Youtube
Optimizing posts with hashtags
Group participation
Event creation
Insight reports

MODULE 24 : DESIGNING TOOLS LIKE CANVA

Create famous designs like
- Image,
- Video,
- Poster,
- Infographics using Canva

MODULE 25 : FACEBOOK MARKETING

Facebook Page Optimization
Facebook Business Manager Creation
Campaign Creation – Video, Lead Generation, Event Promotion, page Likes Ad, Post Reach Increasing, app Store, Etc.
Audience Setup
Creative Ads Posting (Image, Video, carousal, Album)
Budget & Bidding Strategy

MODULE 26 : INSTAGRAM MARKETING

Optimizing Instagram business profile
Creating an Instagram content strategy
Instagram influencer marketing
Instagram paid marketing in feeds and stories.
Budget & bidding strategy

MODULE 26 : INSTAGRAM MARKETING

Optimizing Instagram business profile
Creating an Instagram content strategy
Instagram influencer marketing
Instagram paid marketing in feeds and stories.
Budget & bidding strategy

MODULE 27 : LINKEDIN MARKETING

Optimizing LinkedIn company page
LinkedIn ads – InMail, search, image, job posting and retargeting ads
Budget & bidding strategy

MODULE 28 : TWITTER MARKETING

Twitter marketing for brand reach
Instream video ads
Twitter followers
App installation
Retargeting audience
Budget & bidding strategy

MODULE 29 : EMAIL MARKETING

How Email Marketing Works?
Email Marketing Types.
Opt-in Email Marketing
Email Marketing Account Setup
Web Form And List Setup
Broadcast Email Creation
Auto Responders Setup
Optimizing To Increase Inbox Percentage
Selecting a Top Email Marketing tool Like Mailchimp

MODULE 30 : QUORA MARKETING

Quora ad setup
Contextual targeting
Audience targeting
Behavior targeting
Promoting answer
Questions targeting

MODULE 31 : SETTING UP POWERFUL WEBSITES USING WORDPRESS

Web technologies
Understanding terminologies
Domain registration & hosting
Understanding HTML
WordPress installation
User administration
WordPress themes:
- Free theme vs paid theme
- Theme selection process
- Adding/installing themes
- Changing themes
- Preview & activating themes
Working with widgets
- Installing widgets in the sidebar
- Installing widgets in footer
Working with a menu for your website:
- Creating menus
- Creating sub-menus
- Deleting items from the menu
WordPress plugins:
- Installing plugins
- Upgrading plugins
- Activating plugins & managing plugins
- Recommended plugins