It is necessary for businesses, as well as individuals doing everything possible to get the competitive edge, to master the art of social media marketing. In fact, it is up to Xplore IT Corp to offer intensive social media training in Coimbatore to aspirants wishing to use these platforms for their progress. Xplore IT Corp, as India’s top digital marketing institute in Coimbatore, goes ahead to create an exclusive curriculum that fulfills the ownership and industry needs along with expert training and state-of-the-art facilities. Our mission is Empowering them for effective navigating through digital space with practical skills for individuals and organizations. Famous or Perfect, there are hundreds of digital marketing institutes in Coimbatore. However, our difference with regard to social media training in Coimbatore is that it primarily meets the versatile demands of modern digital marketers so as to fill knowledge and confidence into the minds of participants.

Key Features

What I Will Learn in This Course

Benefits of the Social Media Course in Coimbatore at Xplore IT Corp

Potential Job Opportunities

A Social Media Course at Xplore IT Corp increases employability by giving you in-demand digital skills.

Practical Learning

Learned through real-life projects and case studies, to master social media armament.

Expert Guidance

Realistic knowledge acquired through contact with industry professionals who would help develop into successful social media marketing practitioners.

Full Curriculum

Study all major social media platforms and get to know how to run online communities.

Branding Skill Development

Creating and maintaining a strong brand presence across the social media channels helping businesses to build.

Trendy-In-Time Topic

Hone into the latest social media trends, tools, and techniques that happen to create the online engagement.

Syllabus of Digita Marketing ourse

  •  Digital Marketing
  • Overview  Campaign Goals 
  • Key Digital Marketing
  • Channels 
  • Developing a Digital Marketing Plan
  • Traditional vs Digital
  • Marketing
  •  Introduction to Search Engines 
  • What is Crawling 
  • What is Indexing 
  • Google vs Other Search Engines 
  • Search Results Anatomy 
  • SEO vs Paid
  • Ads MODULE 3: KEYWORD RESEARCH & ANALYSIS 
  • Researching Potential Keywords 
  • Google Keyword Planner Tool 
  • Identifying Other Keywords from Google Autosuggestion
  • Finalizing Your Money Keywords
  • ➢ On-page optimization 
  • Html basics 
  • Important html tags
  • Title, meta description, h1 
  • Keyword density 
  • Content optimization 
  • Content length 
  • Content freshness 
  • Content uniqueness 
  • Content quality 
  • Image optimization
  •  URL structure 
  • URL length 
  • Page speed analysis 
  • 301 redirects
  •  Robot.Txt 
  • Sitemaps.XML 
  • Internal linking
  • Schema.Org 
  • Important schemas to be implemented
  • ➢ Google page rank 
  • Measuring indicators like da and pa 
  • Adding mozbar chrome extension 
  • Why backlinks are important? 
  • Backlinking techniques 
  • Social bookmarking 
  • Forum participation
  • Web 2.0 
  • Article directories 
  • Blog comments 
  • Classifieds directory 
  • Submission 
  • Press release 
  • Search engine submission
  • Infographics 
  • Video submission 
  • Answering sites 
  • Guest posting 
  • Social media sites 
  • Business listing
  • Do follow links and No follow links 
  • Referral links 
  • Link exchange
  •  Link wheel 
  • Link pyramid 
  • Link juice MODULE 8: GOOGLE
  • ALGORITHM UPDATES
  • Panda algorithm 
  • Penguin algorithm 
  • EMD algorithm
  • Page layout algorithm 
  • Mobile friendly algorithm 
  • Core algorithm
  • Other latest algorithms
  •  Panda algorithm 
  • Penguin algorithm 
  • EMD algorithm 
  • Page layout algorithm 
  • Mobile friendly algorithm 
  • Core algorithm 
  • Other latest algorithms
  •  Introduction to blogs 
  • Creating blogs 
  • Attracting visitors 
  • Identifying the topics to post 
  • Periodic posting
  •  Creating original content
  • Content marketing strategy 
  • Develop content marketing plan 
  • Driving specific audience MODULE 11: COMPETITOR ANALYSIS 
  • Competitor analysis tools - ahrefs, semrush,seoprofiler etc. 
  • Deep diving in ahrefs or any equivalent tool competitor 
  • Links competitor 
  • Traffic analysis
  •  Detailed on-page SEO audit 
  • Page speed audit 
  • Content duplication 
  • Console errors & warnings 
  • Google penalty check
  •  Keyword research tools 
  • Rank tracker tools 
  • Website audit tools 
  • On-page optimization tools 
  • Competitor analysis tools 
  • Backlink research tools 
  • Content creation tools
  •  Creating GMB Profile & Optimize 
  • Optimizing the local listing! 
  • Reviews google my business 5 www.xploreitcorp.com 
  • Periodic posting of updates & its importance 
  • Handling negative reviews 
  • Recover Suspended Business
  •  Organic performance 
  • Key performance metrics 
  • Clicks, impressions, CTR 
  • Top search queries 
  • Coverage issue 
  • Sitemaps 
  • Mobile usability
  •  FAQs, logos & breadcrumbs 
  • Top pages usage of various filters 
  • Structured data 
  • URL inspection 
  • Manual action 
  • Security issues links 
  • Legacy tools & reports
  •  Google analytics setup Realtime user analysis 
  • Location 
  • Traffic source
  •  Content 
  • Audience 
  • Active user 
  • Lifetime value 
  • Cohort analysis 
  • User explorer  Demographics 
  • Interest 
  • Affinity 
  • Inmarket 
  • Geo 
  • Behavior 
  • Technology 
  • Cross device 
  • Benchmarking 
  • Users flow
  •  Acquisition 
  • All traffic 
  • Organic traffic 
  • Paid traffic 
  • Google ads 
  • Search console 
  • Social media 
  • Referral traffic 
  • Campaigns 
  • Social media traffic
  • Behaviour 
  • Behaviour flow
  • Site speed 
  • Site content 
  • Site search
  •  Goal setup 
  • Conversion 
  • Goals 
  • Ecommerce 
  • Events 
  • Multi-channel funnels 
  • Publisher
  •  Product linking 
  • Google ads 
  • Adsense linking 
  • Reporting
  • Other third-party application linking
  •  Choose keywords 
  • Create campaign 
  • Images ads 
  • Video ads 
  • Animated ads
  • Text ads 7 www.xploreitcorp.com 
  • Re-marketing 
  • Youtube marketing
  •  Creating a PPC campaign 
  • Quality score & ad rank 
  • Ad groups & keywords 
  • Creating text ads
  • Bid management 
  • Negative keywords 
  • Optimizing PPC campaign 
  • Extension setup 
  • Measuring key metrics
  •  Contextual targeting 
  • Placement targeting 
  • Interest targeting 
  • Topics targeting MODULE 20: REMARKETING ADS 
  • Standard Remarketing 
  • Dynamic Remarketing 
  • Remarketing lists for search ads 
  • Video Remarketing 
  • Email Remarketing.
  •  Standard Remarketing 
  • Dynamic Remarketing 
  • Remarketing lists for search ads
  • Video Remarketing 
  • Email Remarketing
  • Video optimization introduction 
  • Video platforms 
  • Creator studio
  •  Youtube channel 
  • Creating videos 
  • Playlist 
  • Advanced video
  • optimization techniques 
  • Youtube analytics ➢ Best practices
  • Creating channel 
  • Find video keywords 
  • Optimizing video title 
  • Optimizing tags 
  • Creative catchy thumbnail 
  • Description hashtags and subscribe link optimization 
  • Youtube monetization
  • Creating social media profile and pages in FB, twitter, Instagram, LinkedIn, Pinterest and Youtube 
  • Optimizing post with hashtags 
  • Group participation 
  • Event creation 
  • Insight reports
  • Create famous design like  Image,  Video,  Poster, Infographics using Canva
  •  Facebook Page Optimization 
  • Facebook Business Manager Creation
  •  Audience Setup 
  • Campaign Creation - Video, Lead generation, Event Promotion, page 
  • Likes Ad, Post Reach Increasing, app Store, Etc. 
  • Creative Ads Posting (Image, Video, carousal, Album) 
  • Budget & Bidding Strategy
  •  Optimizing Instagram business profile
  • Creating Instagram content strategy 
  • Instagram influencer marketing
  • Instagram paid marketing in feeds and stories
  • Budget & bidding strategy
  •  Optimizing LinkedIn company page
  • LinkedIn ads - InMail, search, image, job posting and retargeting ads 
  • Budget & bidding strategy
  • How Email Marketing Works? 
  • Email Marketing Types.
  • Opt-in Email Marketing 
  • Email Marketing Account Setup 
  • Web Form and List Setup 
  • Broadcast Email Creation
  •  Auto Responders Setup 
  • Optimizing To Increase Inbox Percentage
  • Selecting Top Email Marketing Tool Like Mailchimp
  • Quora ad setup 
  • Contextual targeting 
  • Audience targeting Behavior targeting 
  • Promoting answer 
  • Questions targeting
  •  Web technologies 
  • Understanding terminologies 
  • Domain registration & hosting
  •  Understanding html
  • WordPress installation 10 www.xploreitcorp.com 
  • User administration
  • WordPress themes: 
  • Free
  • theme vs paid theme 
  • Theme selection process 
  • Adding/installing themes
  • Changing themes 
  • Preview & activating themes 
  • Working with widgets
  • Working with menu for your website: 
  • Creating menus 
  • Creating sub-menus
  • Overview and Importance: History, significance, and future of prompt engineering in digital marketing.
  • Basic Concepts: Introduction to AI, and their impact on digital marketing.
  • Tools and Technologies: Overview of tools and platforms used in prompt engineering.
  • Types of Prompts: Different types of prompts (commands, questions, contextual prompts, etc.).
  • Crafting Effective Prompts: Techniques for creating clear, concise, and effective prompts.
  • Case Studies: Examples of successful prompt engineering in digital marketing campaigns.
  • SEO and SEM: Optimizing content and ads using prompt engineering. Content Creation: Generating creative content ideas and automating content curation with AI.
  • Social Media Strategies: Using prompts for engagement, trend analysis, and influencer marketing.
  • Email Marketing: Personalizing email campaigns and improving open rates through AI-driven prompts
  • Multi-Modal Prompts: Combining text, image, and video prompts for richer interactions.
  • Voice Assistants and Chatbots: Designing prompts for conversational AI
  • Analytics and Optimization: Measuring the effectiveness of prompts and iterating for improvement
  • Ethical Considerations: Addressing bias, fairness, transparency, and accountability in prompt engineering

Xplore IT Corp’s Social Media Course Trainer brings loads of industry expertise to the table and ensures that each session is loaded with practical insights. With years of hands-on experience managing social media campaigns for top brands, our trainers are focused on equipping you with real-world skills-from mastering algorithms in each platform to crafting high-impact strategies on social media. Personalized guidance and live project exposure make the learning experience truly transformative. Enroll today to gain the competitive edge you need in the dynamic field of social media marketing.

Experienced Trainers

Learn from industry experts with hands-on experience.

Comprehensive Curriculum

Gain in-depth knowledge with our structured Teaching

Practical Projects

Work on real-world projects to build your skills.

Flexible Batches

Choose from weekday or weekend batches for desired Course.

Certification

Get a recognized certificate upon completing the course.

Job Placement Support

Job placement opportunities available for our students after completing the course.

Ongoing Mentorship

Ongoing support and mentorship to the students of our Institute course.

Flexible Payment Options

There are multiple affordable payment options so that people everywhere can benefit from learning this course.

The Social Media Course offered by Xplore IT Corporation was indeed quite fruitful for me as it made me use Instagram marketing techniques in their best forms. The way of teaching with practical approach and expert guidance is amazing.
Rahul
Coimbatore
Xplore IT Corp's Social Media Course helped me in getting hands-on experience with ad campaigns. The best platform for aspiring social media marketers."
Anjali Nair
Kochi
Learning from Xplore IT Corp was a game-changer.Their Social Media Course is perfect for understanding analytics and boosting online presence.
Vignesh Kumar
Tamil Nadu
The Social Media Course at Xplore IT Corp taught me advanced strategies for Facebook and LinkedIn. I feel more confident in my marketing skills now.
Harini.M
Bengaluru
I can now create professional content and run campaigns after attending the social media course by Xplore IT Corp. Highly recommended!"
Dinesh Pillai
Erode

Job prospects after graduating from the course

Python Developer: Create complex and scalable applications with Python.

Data Analyst: Data Analysis to Develop Insights for Business Decision-making.

Machine Learning Engineer:A machine learning engineer will develop and deploy machine learning-based models using Python.

Web developer: Develop and maintain websites using frameworks like Django and Flask.

Automation Engineer: Automate tasks and processes to increase efficiency in organizations.

We offer a placement course in Python, ensuring you have a clear path to employment and continuous support and guidance from our dedicated placement team.

Core Python

Master Python to build powerful, scalable applications.

Power BI

“Master Power BI to unlock insights and drive business success.

Data Analytics

Transform data into actionable insights with advanced analytics tools.

Frequently Asked Questions

The period for the course varies different learning ways classroom, online, blended. Generally, these courses take about 3 to 6 months

No. It is open for beginners and advanced marketers who are wishing to enrich their skill set.

Yes. This course will give you an award of a certification highly accepted by leading employers in the industry.

Yes, we have flexible learning methods, including online sessions for those who do not attend regular classes.

We have already mentioned that we do have a separate placement cell that helps the students for job placements after course completion.

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